Facilitate commerce, education and leisure activities through production of the annual Central Washington State Fair and promotion and/or production of enterprise and public events throughout the calendar year with a commitment to:
-Preserve historical qualities and values of the site and facilities;
-Strategically improve land use, facilities and infrastructure that respond to emerging markets and production demands;
-Administer a business plan focused on market penetration, economic performance, public service and self-sufficiency;
-Produce or support diverse events including, expositions, conferencing, trade, entertainment, sports, and education;
-Provide a safe, secure, friendly, and enjoyable environment;
-Extol the participation of social, civic and public groups and individuals;
-Build on established traditions for future generations.